Neil CrumpNeil Crump - Co-founder and Managing Director, Aurora
Prior to forming Aurora, Neil was board director of Athena Medical PR for three years. Neil met his business partner and Aurora co-founder, Claire Eldridge, at Fleishman-Hillard Healthcare, which he joined as senior account executive in 1997, leaving as associate director in 2002. During this time he also undertook a secondment at AstraZeneca UK, to manage the brand communications for a major launch. Neil has worked on national and global campaigns for many premier medicines including: Plavix, Nexium, Zyban, Lovenox / Clexane and Aldara. He has worked in the area of devices and diagnostics as well as supporting communications for a number of leading patient advocacy groups both in the UK and overseas. Throughout his career Neil has held the strong belief that the most effective campaigns are delivered by optimising the client-agency relationship - where great outcomes are achieved in an atmosphere of mutual respect and trust. He is also an advocate of PR evaluation and demonstrating return on a client's investment. He first got into PR in 1995, by securing a position as public relations officer and subsequently press officer for a top-five University. Sitting on two committees (Executive / Membership & Marketing) of the Healthcare Communications Association, he is committed to the association's aim to drive the highest standards and promote best practice, innovation and excellence in healthcare communications. Neil got his passion for bioscience communications as a University of Bath graduate in Biology, and worked, for a number of years following graduation as a microbiologist. Career highlights:
Member of the Healthcare Communications Association
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