Results

Aurora is focused on delivering return on investment. We develop highly targeted activities, which have clearly stated measurable objectives fully aligned with your strategy. We execute great work, assessing both outputs and more importantly the long term outcomes.

We want clients to stay with Aurora for the long-term - so being accountable and demonstrating our value in helping you achieve your vision is paramount. In order to do this, Aurora implements tailored evaluation programmes to client campaigns. Our approach focuses on maximising existing resources and ‘digging down' to measure the true effect of every tactic - we want to demonstrate behavioural/perception change, rather than just outputs like the number of pieces of coverage secured or the total number of people attending an event.

As a member of the Healthcare Communications Association, Aurora undertakes best-practice in demonstrating return on investment of all our programmes, which includes setting SMART objectives and identifying the most appropriate evaluation methods. However, the true value of evaluation lies in gaining deep insight into how effectively each element of a campaign is working - with this knowledge Aurora works with our clients to refine programmes, adjust messages and fine-tune activities to ensure that the vision for the campaign is achieved.