Aurora's media practice

We know what journalists want and need. We have strong relationships with consumer health, specialist medical, and industry journalists...

For more than three years we have published the Aurora top 20, our monthly analysis of key health trends in national print media. We analyse month-on-month changes in what journalists report on and why, providing insight about the topics and content that shape the media environment. The Aurora top 20 is published on our blog and is also issued to subscribers by email (sign-up here).

Our team meets journalists regularly in a social setting to know what’s hot. These trusted relationships help the team tell our clients’ stories. In April 2010, Aurora held “A Court Case for Media Materials”; where 12 top-tier health journalists educated pharma about what media materials need to do to ‘cut the mustard’. Read about the event on our blog.

Follow-up workshops between pharma and journalists are planned for later this year.

We get a buzz from media relations, read our latest blog post on the topic or contact us.

Learn more about Aurora's other practice teams.