About Aurora.

Where Ability Meets Agility.

Aurora delivers impact for clients through our unique blend of strategy-first thinking and creative innovation.

All of our communication work is grounded in science, human insight and optimised by data to resonate with the relevant target markets.

Our approach connects our service offerings together to ensure that deep insights, brilliant creativity and intelligent metrics are part of every program.

With Aurora’s ability + agility, audiences are engaged and objectives are exceeded.

Underpinned, always, by excellence in client services.

Impact is guaranteed.

The data.

18+
years old
55+
awards
100%
health
1
strategy-first measurement mind-set

Services Information.

Our integrated capabilities deliver the right solution, whatever the challenge.

Medical Communications

Medical Communications

We will work with you to develop impactful, evidence-driven strategies that deliver value for your organisation. Our Acumen process helps us get straight to the heart of the challenge, cutting through the noise to reach your audiences.

We harness the power of storytelling to deliver relevant content that educates healthcare practitioners and influences clinical practice to accelerate adoption of scientific advancements for the benefit of patients.

We have delivered strategic brand plans, informed by advisory board insights, scientific research, market research, and data analysis to deliver solutions throughout the communications spectrum from pre-to post-launch.

Our focus areas:

  1. Scientific and brand strategy and insight generation – KOL mapping, landscape assessment, scientific platforms, messaging
  2. Key expert/influencer engagement – Advisory boards, P2P engagement, steering committee engagement
  3. Medical communications – Disease awareness, MSL and training decks, medical websites, infographics
  4. Meetings and event management – Symposia, standalone meetings, Speaker training

 

Contact Chris Hall, Director, Strategy  chris.hall@auroracomms.com

Communications

Corporate Communications & Public Relations (PR)

We find that sweet spot in the storytelling where you and your audience align. We work with clients to find their ‘why’, their purpose, and bring it to life through creative campaigns that act on audience insights.

It all begins with internal stakeholder alignment and co-creation of a vision for communications that translates to stories that make you laugh (or cry.) Stories that make you think, step out of your comfort zone, and inspire change.

Our focus areas:

  1. Data and regulatory milestones
  2. Disease awareness campaigns
  3. Corporate counsel and executive visibility
  4. Multichannel strategy and implementation
  5. Measurement strategy and frameworks
  6. Media relations

Contact Chris Bath, Managing Director chris.bath@auroracomms.com

Social Impact

Social Impact

An organization’s commitment to social purpose matters more than ever to people, patients and communities.

Yet, there are still significant socio-economic issues, which exist nationally, regionally and globally, and need to be addressed if we are to achieve the 2030 Sustainable Development Goal of universal health coverage. We believe that access to healthcare is a fundamental human right. Our work with Pharma, NGOs, advocacy partners and charities supports overcoming these issues to ensure that no-one is left behind in accessing health.

Our focus areas:

  1. Campaign planning
  2. Creative strategy and direction
  3. Channel strategy

Contact Seb Stokes, Director, Creative and Innovation seb.stokes@auroracomms.com

Patient Engagement

Patient Engagement

Patient engagement for us means partnership. We have a long heritage of working with patient communities, in rare and chronic diseases and oncology.

Together, we co-create impactful programmes – grounded in behavioural science – that address shared goals, underpinned by our PARTNER principles.

Our team has deep experience co-creating with patients and undergoes accredited industry training from the Patient-Focused Medicines Development.

We have built lasting relationships with patient advocacy groups at a UK, European and Global level.

 

 

Our focus areas:

  1. Behaviour-led health activation via our All for Activation approach
  2. Participant-focused clinical trial recruitment
  3. Patient advocacy strategy and partnerships

 

Contact Stephen O’Farrell, Director and Head of Patient Engagement stephen.ofarrell@auroracomms.com

Medical Communications

We will work with you to develop impactful, evidence-driven strategies that deliver value for your organisation. Our Acumen process helps us get straight to the heart of the challenge, cutting through the noise to reach your audiences.

We harness the power of storytelling to deliver relevant content that educates healthcare practitioners and influences clinical practice to accelerate adoption of scientific advancements for the benefit of patients.

We have delivered strategic brand plans, informed by advisory board insights, scientific research, market research, and data analysis to deliver solutions throughout the communications spectrum from pre-to post-launch.

Our focus areas:

  1. Scientific and brand strategy and insight generation – KOL mapping, landscape assessment, scientific platforms, messaging
  2. Key expert/influencer engagement – Advisory boards, P2P engagement, steering committee engagement
  3. Medical communications – Disease awareness, MSL and training decks, medical websites, infographics
  4. Meetings and event management – Symposia, standalone meetings, Speaker training

 

Corporate Communications & Public Relations (PR)

We find that sweet spot in the storytelling where you and your audience align. We work with clients to find their ‘why’, their purpose, and bring it to life through creative campaigns that act on audience insights.

It all begins with internal stakeholder alignment and co-creation of a vision for communications that translates to stories that make you laugh (or cry.) Stories that make you think, step out of your comfort zone, and inspire change.

Our focus areas:

  1. Data and regulatory milestones
  2. Disease awareness campaigns
  3. Corporate counsel and executive visibility
  4. Multichannel strategy and implementation
  5. Measurement strategy and frameworks
  6. Media relations
Social Impact

An organization’s commitment to social purpose matters more than ever to people, patients and communities.

Yet, there are still significant socio-economic issues, which exist nationally, regionally and globally, and need to be addressed if we are to achieve the 2030 Sustainable Development Goal of universal health coverage. We believe that access to healthcare is a fundamental human right. Our work with Pharma, NGOs, advocacy partners and charities supports overcoming these issues to ensure that no-one is left behind in accessing health.

Our focus areas:

  1. Campaign planning
  2. Creative strategy and direction
  3. Channel strategy
Patient Engagement

Patient engagement for us means partnership. We have a long heritage of working with patient communities, in rare and chronic diseases and oncology.

Together, we co-create impactful programmes – grounded in behavioural science – that address shared goals, underpinned by our PARTNER principles.

Our team has deep experience co-creating with patients and undergoes accredited industry training from the Patient-Focused Medicines Development.

We have built lasting relationships with patient advocacy groups at a UK, European and Global level.

 

 

Our focus areas:

  1. Behaviour-led health activation via our All for Activation approach
  2. Participant-focused clinical trial recruitment
  3. Patient advocacy strategy and partnerships

 

Our Acumen™ process.

1
2
3
4
5

Problem definition

Start with the why.
Define your problem and align the brief to the commercial priorities that really matter.

Insight-led Strategy

Interrogate the landscape.
Gather landscape understanding to develop an insight-driven strategy that will deliver action.

Creative development

Catalyse with creativity.
Create compelling creative that connects and elevates communications to a world with ambitions for the better.

Audience activation.

Don’t shout, embrace your audience.
Campaign co-creation is developed with key stakeholders to reach and motivate the individuals and the communities that matter.

Impact and effectiveness

Evaluate, educate, evolve.
We constantly evaluate success to demonstrate how we improved lives. Aurora shares the data to prove it, and learn ways to move forward.

Our Leadership Team

Joe
Balfour

Joe Balfour

Being a true partner to our clients means being able to deeply understand their goals and challenges. In doing so, we can build bespoke teams which deliver true value and impact, going beyond surface level success, and drive real change. Ultimately, I want our clients to feel heard, challenged and supported through every engagement with us.

Claire Murray
Claire
Murray

Claire Murray

We have long-standing relationships with our clients and love working as partners to find solutions to challenges. Undertaking impactful initiatives with clients requires trust and that’s something we look to earn through excellence in program delivery. Our team really cares about the work we deliver, and we strive to make a difference.

Sebastian Stokes
Sebastian
Stokes

Sebastian Stokes

We’re courageously pushing new creative and innovation frontiers. Building in-house design and art-working capability has given us complete control over the types of bold, stand-out client work we can deliver. When it comes to innovation, we push clients to explore the right channels with the right content types to achieve objectives and engage audiences. We apply our creative and innovation lens across all of our work from Multichannel Campaigns to Clinical Trial Recruitment and beyond.

Chris Hall
Chris
Hall

Chris Hall

As systems and medicines increase in complexity, we must collaborate more than ever to understand the landscape and ensure patients gain access to innovations. Insight-driven strategy is vital to guarantee clinical and non-clinical communities make the best evidence-based decisions. I believe our work should be designed with and evaluated by the communities throughout the system, allowing us to evolve programs as evidence and experience for a medicine builds. This is how sustainable change occurs.

Chis Bath
Chris
Bath

Chris Bath

Healthcare communications have evolved and so has the way we access information. You don’t need a digital strategy today. You need a strategy supported by digital and all the data it generates. With the right insights, from digital, to patients and HCPs, you can connect with the people you want to engage with and deliver lasting impact. And that matters to me. To design impactful, integrated, programs that make a measurable difference to patients.

Claire Eldridge
Claire
Eldridge

Claire Eldridge

I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for almost 20 years, I have seen the positive difference that good communications can bring to people’s lives. Today, we need to be thinking about meaningful messages beyond the therapy area, product or medicine we are working on, to what the company believes in, how it conducts itself, and how it is helping people make better health decisions. This will enhance the reputation of the whole health industry and have the greatest impact on people’s lives.

Stephan O'Farrell
Stephen
O’Farrell

Stephen O’Farrell

Patient engagement is now well established as a key discipline in medicines development but differences in practice are common and a consistent, systematic approach is yet to be realised. At Aurora, we have established our patient engagement knowledge centre based on industry best practice so that patients are seen as partners in all aspects of healthcare. With a strong heritage working with advocacy organisations, we provide a complete patient engagement solution, focused on four key areas: behaviour-led education & activation, clinical trial development & recruitment, advocacy and organisational function development.

Sarah Nixon
Sarah
Nixon

Sarah Nixon

As the longest-serving member of the Aurora team, I am delighted to also be the person that keeps an eye on our core values, culture, and philosophy: happy team + happy clients = great work. I am responsible for building and growing the team, in scale and expertise and for sustaining a healthy working environment where people can thrive. If you would like to chat about joining Aurora, please get in touch, I would love to hear from you.

Suzie Marton
Suzie
Marton

Suzie Marton

In a modern, resilient organisation, finance is not a back office function anymore. We are business partners, helping Aurora every step of the way to make good decisions that strengthen our business position. My role is to ensure Aurora’s long term financial health and growth, and my goal is to achieve this while having a bit of fun on the way.

Joe Balfour – Client Services Director

Being a true partner to our clients means being able to deeply understand their goals and challenges. In doing so, we can build bespoke teams which deliver true value and impact, going beyond surface level success, and drive real change. Ultimately, I want our clients to feel heard, challenged and supported through every engagement with us.

Claire Murray – Client Services Director

We have long-standing relationships with our clients and love working as partners to find solutions to challenges. Undertaking impactful initiatives with clients requires trust and that’s something we look to earn through excellence in program delivery. Our team really cares about the work we deliver, and we strive to make a difference.

Sebastian Stokes – Creative and Innovation Director

We’re courageously pushing new creative and innovation frontiers. Building in-house design and art-working capability has given us complete control over the types of bold, stand-out client work we can deliver. When it comes to innovation, we push clients to explore the right channels with the right content types to achieve objectives and engage audiences. We apply our creative and innovation lens across all of our work from Multichannel Campaigns to Clinical Trial Recruitment and beyond.

Chris Hall – Strategy Director

As systems and medicines increase in complexity, we must collaborate more than ever to understand the landscape and ensure patients gain access to innovations. Insight-driven strategy is vital to guarantee clinical and non-clinical communities make the best evidence-based decisions. I believe our work should be designed with and evaluated by the communities throughout the system, allowing us to evolve programs as evidence and experience for a medicine builds. This is how sustainable change occurs.

Chris Bath – Managing Director

Healthcare communications have evolved and so has the way we access information. You don’t need a digital strategy today. You need a strategy supported by digital and all the data it generates. With the right insights, from digital, to patients and HCPs, you can connect with the people you want to engage with and deliver lasting impact. And that matters to me. To design impactful, integrated, programs that make a measurable difference to patients.

Claire Eldridge – Chief Executive Officer

I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for almost 20 years, I have seen the positive difference that good communications can bring to people’s lives. Today, we need to be thinking about meaningful messages beyond the therapy area, product or medicine we are working on, to what the company believes in, how it conducts itself, and how it is helping people make better health decisions. This will enhance the reputation of the whole health industry and have the greatest impact on people’s lives.

Stephen O’Farrell – Director and Head of Patient Engagement

Patient engagement is now well established as a key discipline in medicines development but differences in practice are common and a consistent, systematic approach is yet to be realised. At Aurora, we have established our patient engagement knowledge centre based on industry best practice so that patients are seen as partners in all aspects of healthcare. With a strong heritage working with advocacy organisations, we provide a complete patient engagement solution, focused on four key areas: behaviour-led education & activation, clinical trial development & recruitment, advocacy and organisational function development.

Sarah Nixon – People Culture and Integration Lead

As the longest-serving member of the Aurora team, I am delighted to also be the person that keeps an eye on our core values, culture, and philosophy: happy team + happy clients = great work. I am responsible for building and growing the team, in scale and expertise and for sustaining a healthy working environment where people can thrive. If you would like to chat about joining Aurora, please get in touch, I would love to hear from you.

Suzie Marton – Finance Director

In a modern, resilient organisation, finance is not a back office function anymore. We are business partners, helping Aurora every step of the way to make good decisions that strengthen our business position. My role is to ensure Aurora’s long term financial health and growth, and my goal is to achieve this while having a bit of fun on the way.

Our Awards.

PRWeek logo

PR Week

top 20 healthcare agency

Communiqué logo

Communiqué

2023 finalist – Consultancy of the Year

Communiqué logo

Communiqué

2023 finalist – Charitable campaign of the year – Movember

Communiqué logo

Communiqué

2023 finalist – Excellence in Educational Meetings / Stand-Alone Events

PMEA logo

PMEA

Excellence in Engagement Through Digital Channels – Roche SMA My Way

Communiqué logo

Communiqué

Healthcare Communications Leader for our CEO Claire Eldridge

Business Culture Awards logo

Business Culture Awards

Building a Culture of Innovation For our dedication to developing our own culture, in partnership with Corporate Punk

Pharma Communication Awards logo

Pharma Times

Communications Team of the Year

Communiqué logo

Communiqué

Communications Consultancy of the Year

PMEA logo

PMEA

Excellence in Building Corporate Reputation and Trust for Making Gender Diversity Matter for MSD

PM Society Awards 2022 logo

PM Society

Corporate Communications Gold for our virtual reality patient campaign for Takeda

Communiqué logo

Communiqué

Collaborations and Partnerships for Travel with IBD campaign for Takeda

Join a winning team.

If you’re looking for a fresh challenge at one of the fastest growing, most dynamic and diverse networks around, we’d love to have you. Unparalleled career progression, excellent training and flexible working are just some of the reasons to join us.

Contact Sarah Nixon at sarah.nixon@auroracomms.com