Aurora’s Access All Areas campaign explained

Creating opportunities for improved patient access

AAA logo final ColourDespite positive health economic assessment, patients are not getting timely access to the innovative medicines and technologies they need. Why does this challenge persist, and what meaningful steps can be taken to mitigate this?

“It is about ‘leaders’ having the courage to try new approaches; getting planning cycles better aligned; taking a broader view and inviting different perspectives, including patients; making better use of real world data; collaborating around common interests; and finding the will to share best practice.”

Follow our Access All Areas LinkedIn group to keep up-to-date with all the latest news, discussions and future collaborative events.

Find out about and download the Access All Areas paper.

About our campaign for collaboration

At Aurora, our focus has been the obstacles facing new medicines and technologies after they have been deemed to be both clinically effective and cost-effective. Launched in January 2015, Access All Areas is an Aurora initiative that aims to surface some greater understanding by bringing the pharmaceutical industry, patient representatives and members of the NHS together, to generate tangible change.

Aurora has made a three-year commitment to Access All Areas, initially with a UK focus. Our intention is to provide constructive dialogue, fresh ideas and useful, practical guidance for all parties striving towards the common goal of improving patients’ access to medicines.

Get involved and stay in touch

We welcome future collaborations with stakeholders, across the healthcare spectrum, to affect change and enhance patients’ access to innovative medicines and technologies. If you would like to get involved in future activities please email or give Neil a call on +44 (0)20 7148 4170.

Follow our Access All Areas LinkedIn group to keep up-to-date with all the latest news, discussions and ways to get involved.

If you would like further information about Access All Areas, please email


Latest Access All Areas blog posts

Information about our inaugural collaborators meeting (12 May 2015) at the Royal College of General Practitioners

Read about and download our first Access All Areas paper (published 1 June 2015)