Approach

Ensuring people get access to innovation can seem like navigating a maze.

Aurora’s approach to marketing communications helps clients make sense of the health system and work effectively with it. It’s about seeing the bigger picture and having a bigger ambition for what your brand can achieve. Our planning approach enables clients to create strong narratives that engage stakeholders and encourage uptake of innovation that benefits lives.

We draw on systems thinking to explore client briefs and to identify opportunities and requirements to improve access to innovation. Our team uses Aurora’s planning framework to cut through and prioritise activities that will make a difference to our clients’ brands and, in turn, to the impact those brands can have on healthcare and society as a whole.

Aurora’s system thinking approach is based on robust academic principles relating to change in healthcare, as well as our experience of supporting the launch of a bucket-full of health innovations over the years. We focus on the who, why, what and how of integrating innovation within health systems. We feed our thinking by listening closely to the perspectives of those people most likely to be impacted by innovation, whether it be a medicine, device or service.

Our approach is evidenced and explained in our agency’s three-year campaign, Access All Areas. Click here to find out more or call our team.