It is vital that the bigger picture of an ever-changing marketplace is considered during brand planning, alongside the formal, in-house process requirements. We support brand planning and help clients determine the needs of healthcare professionals and managers in relation to products and services.
Our creative strategy team uses a discovery and co-creation approach to developing effective engagement campaigns with clients. Aurora’s ‘go to’ method is to facilitate cross-functional workshops and apply our planning tools to quickly work out stakeholder needs and the solutions that will make a difference.
We help to contextualise products and services within the day-to-day practices of healthcare professionals. We help commissioners and managers to see an innovation within the context of their care pathways and local health economies. We develop sales aids, implementation toolkits, e-learning and live events with this in mind.
Making a brand proposition convert to the reality of patient access is what we love doing. Give us a call to share your challenge.