Social media has the power to shape public perception and spread new ideas across the health system. When successful, social media campaigns trigger conversations that grow organically, take on new dimensions and reach wider audiences.
Aurora follows a three-step approach to work in the online environment, which ensures successful social media programmes:
- Curate – we help identify and share content that excites and intrigues your key audiences and stimulates discussion
- Converse – through joining the conversations that your curated content sparked, we help ensure a leadership position on the key topics relevant to your strategy
- Create – we can create content (owned media) that supports your beliefs and messages and share this with the community
Social media planning should be robust and well-executed. Get in touch to get your social communications working effectively for you.