| January 2009 |
What's love got to do with healthcare communications?
Welcome to 2009! We hope you had a relaxing festive period and the first few weeks back at work have been productive and fulfilling.
2009 marks a challenging and exciting year for healthcare communications. With marketing budgets having to work harder then ever before, PR agencies need to ensure that they are moving with the times and offering consultancy on everything from media relations to web 2.0 in a way that delivers targeted results and measurable return-on-investment. But how do agencies and their clients work together to achieve this and demonstrate value for their brands and organisations?
Aurora believes that successful work is delivered when it is generated in an atmosphere of passion and enthusiasm. Such environments breed creativity and innovation, allowing generation of novel and effective marketing approaches. But this is easier said than done. The strength of a working environment rests on the quality of the relationships between those involved. How can we ensure that professional relationships are based on a love of working together and achieving great results?
This year, Aurora launches I Love PR, a free five-day email course that explores why positive relationships are fundamental to delivering effective communication programmes, and how we can achieve this. The course explores issues such as the importance of chemistry and mutual respect, and how to develop trust whilst keeping the relationship exciting.
We believe that love has a lot to do with successful healthcare communications.
Visit www.i-love-pr.com and sign up to the course to find out more.
Webcasts. Medical congress activity represents a significant investment for companies in terms of time and resources. Naturally it makes sense to get maximum return on investment from these activities. One way of doing this is to increase the reach of medical education that is delivered at sponsored symposia and the web provides a good tool for doing this...
Global positioning and messaging. Aurora has been supporting an international client with the development of positioning messages and branding for a new product franchise...
Live events. Aurora is well versed with these activities as well as the key considerations for developing relevant and engaging educational content for healthcare professionals...
Cream teas in Cornwall. Aurora recently held a staff weekend away in Cornwall at a beautiful country cottage retreat called Trevenna near to St. Neot. The event provided the team with a good opportunity to take stock...
To read full versions of the previous stories, click here.
So that's a little bit from us to you! We would love to hear from you. Why not call us on 020 7424 7940 for a chinwag?
Take care, Team Aurora
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© Aurora 2009
Aurora Healthcare Communications Ltd Registered No. 5591618 England and Wales.
Registered office at 85-87 Bayham Street, London, NW1 0AG, UK.