A Christmas Whine
As a healthcare communicator and tireless health news media monitor, I have developed a thick skin in response to some health, medical, pharma and science reporting, and an ability to…
Archive: 2009
-
-
Please sir, I want some more
In Charles Dickens’s second novel his plucky young orphan hero Oliver Twist tells the workhouse Master, bowl in hand, that he wants “some more”. The incredulous Master exclaims “What?” and…
-
Christmas spirit
The rotters are full of Christmas spirit. Letters to Father Christmas have been sent and the postie’s (dad’s) best Arsenal socks set aside for their stockings. Their much loved dwarf…
-
The Brain Game
Writing this month’s Aurora top 20 got me thinking about mental health issues and how this is managed in the UK. A range of opinions and challenges exist in this…
-
Aurora top 20 – November 2009
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its…
-
Aurora top 20 – November 2009
Winter is upon us! The cold nights are drawing in, the supermarket shelves are stocked with novelty chocolates, the over-eager are dishing out mince pies and Aurora is turning its…
-
Brand and deliver….
We live in a branded world. These brands influence our decisions, inform our expectations, and, if they are good brands, add value. A brand that delivers creates advocates; a brand…
-
Aurora top 20 – October 2009
The nights are drawing in, the clocks have gone back (or anti-clockwise to avoid confusion) and hats and scarves are at the ready as temperatures drop and cheeks become rosy….
-
The search begins
Hayley from Bexhill-on-Sea has Progeria. She is one of only two children in the UK with this rare disease. Hayley has won a prestigious Children of Courage award and has…
-
Revisiting the value of PR
When it comes to looking for the best use of marketing budgets, the research is clear and even intuitive — public relations is a more cost-effective and credible vehicle than…
