Aurora top 20, November 2014 news analysis
This November ended with people scrambling for discounted goods at major retailers on the newly arrived phenomenon known as ‘Black Friday’. While many were debating whether the name derives from…
Archive: 2014
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Aurora top 20, October 2014 news analysis
With October now at a close and Halloween 2014 behind us, according to the New York Daily News the most popular costumes of 2014 for the UK, US and Australia…
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Ballet: an effective healthcare communications channel?
As my blog ID suggests, I love ballet, both dancing and watching. Ballet is an art that succeeds on a foundation of science, the shoes are engineering marvels, propelling dancers…
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Top 8 disruptive technologies in healthcare
We are becoming more proactive and empowered in safeguarding our wellbeing and of those who we care for. This is evidenced by the huge advancements we’ve seen in consumer healthcare…
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Integrating data for better health – the ‘3-data model’
The NHS is under a lot of pressure from lack of funding, which is causing pressure on NHS staff as demand for care services increase. Eventually this leaves the public…
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Aurora top 20, September 2014 news analysis
While the sun has been shining a little longer this year meaning the all too familiar ‘pull out your jumpers from the bottom, forgotten about drawer’ has been put on…
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IMC Index Lite, utility and being funny
‘Don’t tell me you’re funny – make me laugh’ A brand is not just what it says it is, it is also the things that it does, but not only…
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Integrating multichannel for customer-centricity, in panicky times
First things first – Don’t Panic! We are all experiencing the disruption ushered in by the explosion of the new digital channels and mobile, and FOMO (fear of missing out)…
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The world has changed – how does this impact the world of healthcare?
We are post-industrial, in the information age, living the digital life, immersed in data, the zeitgeist being grounded in human empowerment. How does this affect healthcare marketing and engagement? Watch…
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Wordless Wednesday
NSPCC’s BIG packed lunch
