Building alliances: the importance of cross industry collaboration
Recently, we have talked a lot about collaboration and its importance in healthcare, for example in my last blog. This was reinforced last week by the King’s Fund, who held…
Archive: 2017
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Alone we can do so little; together we can do so much
“Caught between the critics who say NICE is being ‘ridiculous’ for not listening to the experts, and those that say we are being overly influenced by those with a vested interest…”…
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Embracing choice helps cut through a crowded market
Rare diseases are increasingly in the sights of clinicians and the pharmaceutical industry. As scientists uncover the molecular and genetic causes of disease, a rush of new, targeted treatments follows….
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What are clients looking to get out of Cannes Lions – the Festival of Creativity?
Putting the idea first. Not a novel concept but one that should make us stop and think. Do we do this enough? This year’s #CSminicannes round up of everything Cannes…
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Sell, don’t sell – what Aurora decided
A few months ago, my business partner of 12 years, Claire, and I announced, to our team and clients, and then the outside world, that this agency wasn’t for sale….
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Why do some doctors excel in their studies but fail in practice?
Aurora’s Account Executive Kirsty Somerscales found out that the answer lies in poor communication There is a growing amount of evidence which shows how patient outcomes can be affected by…
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How can pharmaceutical industry sponsored medical education be truly ethical?
From time to time, pharmaceutical sponsored medical education has been negatively portrayed and ethical standards have been breached in one-off well publicised cases. As such, questions get raised time and…
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Has digital become a headache?
Has digital become a headache? If you type digital into LinkedIn, you find thousands of different job titles each with the word digital in them. It tells you that more…
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Patient Involvement: Is pharma doing enough to involve patients in its work?
Scan the visionary statements of the major pharmaceutical companies and a common theme quickly emerges – pharma wants to do everything it can to improve patient outcomes. This is very…
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Gold award winners at PM Society awards
Thrilled to be sat at our desks this Monday morning as PM Society Gold award winners in the Corporate Communications category for our virtual reality work with Takeda. The team…
