Aurora is pleased to announce that our team is a finalist in two categories at the 2019 Pharmaceutical Market Excellence Awards (PMEAs). The industry’s highly-regarded PMEAs recognise the achievements of responsible customer-centric business practices that provide patients with meaningful outcomes. The two awards we are in the running for are:
Award 1. Trust and Excellence in Healthcare Professional Education and Support Programmes – with Novartis
What: When we spoke to people with heart failure about their interactions with healthcare professionals, they told us that honest and frank conversations would improve their quality of life and acceptance of the condition. They reported not getting a clear diagnosis or understanding of the implications. In some cases, they attended over five appointments before even hearing the term ‘heart failure’. Novartis wanted to help patients with a recent diagnosis to understand their diagnosis and be able to access the right support and advice.
How: Based on insights from NICE’s evidence review and heart failure specialist nurses and patients, we created an educational programme to elicit a change in how heart failure conversations happen. The content, format and delivery were all informed by insights and behavioural psychology expertise to create a programme that would give hope in heart failure.
Award 2. Excellence in Building Corporate Reputation – with MSD
What: In the UK, just 13% of the science, technology, engineering and medicine workforce is female. But gender diversity is critical for business and economic success. So, we collaborated with MSD to create a campaign to promote better equality in STEM by genuinely changing behaviours, moving from conversation and platitudes to proactivity.
How: We brought together thought-leaders from a variety of industries and facilitated knowledge exchange on the burning questions in gender diversity, not the – well-trodden – safe ground. We ran a challenging session to tease out those issues and gain real insights. We then amplified the key findings and ideas with in-depth, strategic social media engagement.
- Secured 36% more attendees than aimed for.
- 84% believed they had gained real-world insights they could apply to help drive change.
- 92% felt the event broadened their understanding of current thinking on gender diversity.
- Beat all social media targets.
Perhaps most importantly, we have seen organisations issue guidance directly based on our findings.
Keep your fingers crossed for us for the award ceremony next month!
Get in touch to hear more about our work that leaves nothing to chance.