Our new Aurora MD as we refocus on independent healthcare agency future

I am delighted to let you know that our long-standing Director, Siân Hurst, has been promoted to Managing Director (MD). Current MDs and owners, Neil Crump (that’s me) and Claire Eldridge, become CEOs of our independent healthcare agency and retain ownership of the business that we launched in 2005.

Siân joined Aurora in March 2008 as Associate Director and was just the sixth person to join the team. Since then, Siân has been a key member of the management team, being promoted to Director in 2012 to oversee new business, client accounts and resourcing for a growing team of more than 30 Aurorians. Siân has made a huge contribution to Aurora in the past eight years and is the perfect person to lead the agency into the future.

With our 10th birthday celebrations behind us Claire and I spent time reflecting on the future of our agency having seen our contemporaries sell off their businesses.

We love our culture and what we do, and so we decided that we want to grow Aurora and remain independent. We can make a bigger difference to clients, and ultimately patients, without the constraints of a parent company.

Part of this plan sees Siân take hold of the reins of agency management, as Claire and I remain focused on client relationships and growth of the business in the UK and overseas through our network, GLOBALHealthPR.


1 Comment

| Phil Yates

Congratulations Sian. Very best wishes.

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