Author: neilcrump

  1. Fan the flames: the vital importance of sharing

    I’ve been obsessed with the concept of sharing proven good practice and experience in the NHS for more than four years. This was originally sparked at a Healthcare Communications Association…

  2. Sell, don’t sell – what Aurora decided

    A few months ago, my business partner of 12 years, Claire, and I announced, to our team and clients, and then the outside world, that this agency wasn’t for sale….

  3. Creating cultures that truly involve patients

    Patient involvement is nothing new, but adopting the principles within the pharmaceutical industry involves organisational change, writes Aaron Pond ‘Patient centricity’ seems to be a hot topic in industry at…

  4. Transparency move can make us #proudofpharma

    Team Aurora specialise in getting patients access to innovative medicines, and so we know the value of working with experts to help bring the right treatment, to the right patient,…

  5. Awards and why they matter

    Awards, such as Communiqué and PMEA, allow us to celebrate great work; crucially they can serve as a catalyst to improve patient outcomes. With the right categories, patient-focused judging criteria,…

  6. Here is to making a difference

    Last night saw Aurora celebrate 10 years in business with a party. It is amazing that a full decade has passed since Claire and I launched Aurora at the PMEA…

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