Fan the flames: the vital importance of sharing
I’ve been obsessed with the concept of sharing proven good practice and experience in the NHS for more than four years. This was originally sparked at a Healthcare Communications Association…
Author: neilcrump
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Sell, don’t sell – what Aurora decided
A few months ago, my business partner of 12 years, Claire, and I announced, to our team and clients, and then the outside world, that this agency wasn’t for sale….
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Our new Aurora MD as we refocus on independent healthcare agency future
I am delighted to let you know that our long-standing Director, Siân Hurst, has been promoted to Managing Director (MD). Current MDs and owners, Neil Crump (that’s me) and Claire…
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Say and do it well, each and every time: rare disease communications and conduct to be #ProudOfPharma
Whether you’re a newbie or seasoned rare disease stalwart, we must never forget the unique close-knit nature of every rare disease community. It’s important to understand the concerns that people…
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Pharma Redemption – time to get proactive and be #ProudOfPharma
Neil reflects on what pharmaceutical companies can do to gain ‘big brand redemption’ and why these organisations, whose purpose is to enhance people’s health, need to be proactive, and communicate…
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Creating cultures that truly involve patients
Patient involvement is nothing new, but adopting the principles within the pharmaceutical industry involves organisational change, writes Aaron Pond ‘Patient centricity’ seems to be a hot topic in industry at…
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Transparency move can make us #proudofpharma
Team Aurora specialise in getting patients access to innovative medicines, and so we know the value of working with experts to help bring the right treatment, to the right patient,…
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Awards and why they matter
Awards, such as Communiqué and PMEA, allow us to celebrate great work; crucially they can serve as a catalyst to improve patient outcomes. With the right categories, patient-focused judging criteria,…
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Here is to making a difference
Last night saw Aurora celebrate 10 years in business with a party. It is amazing that a full decade has passed since Claire and I launched Aurora at the PMEA…
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Waldinger’s “good life” and reflections for stakeholder engagement
Strong relationships are the key to “the good life” according to Harvard, but what does this mean for working life in the health sector? It’s a question of semantics and…
