Pitch perfect? Five steps to an outstanding agency brief
As a client, if you knew that a better brief would lead to a better pitch, would you invest the time? Of course you would (if you could). It’s a…
Author: PR Mum
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Breaking gender stereotypes to achieve a better balance in support of International Women’s Day
Why have I spent my adult life believing that multitasking was a woman’s greatest strength? Along with many other women I know and admire, I believed it was a good…
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Embracing choice helps cut through a crowded market
Rare diseases are increasingly in the sights of clinicians and the pharmaceutical industry. As scientists uncover the molecular and genetic causes of disease, a rush of new, targeted treatments follows….
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Three ways to spot a working mum
1. Attendance. While rummaging through the big rotter’s school bag the other day, I came across a certificate from her head teacher for 100% attendance for the previous term. Naturally…
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To be or not to be a journalist, that is the question?
An email popped into my inbox this morning that got me thinking. It was a short article highlighting the change in status of bloggers. Five years ago, bloggers were not…
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Children always ask the trickiest questions
When I got home from work last night, the little rotter was sat on the sofa with one leg tucked under and one leg sticking out. She then proudly announced…
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Ready, steady, go…
With just one day to go to the Olympics and 34 days to go to the Paralympics, London is gearing up for the additional 800,000 people that will be visiting…
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Saying it like it is
I love the way kids just say what they think. Example 1:The rotter’s were round at their grandma’s house at the weekend. Having spent the day planting bulbs in the…
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25 April 2012
As the rain pours down and the Environment Agency issues eight new flood warnings in South West England, a region currently in drought, I face the challenge of getting the…
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Note to self: must do better at parenting
Note to self: must do better at parenting in 2012. In the last few weeks, there have been a series of unfortunate incidents that reflect badly on my parenting skills….
