Pitch perfect? Five steps to an outstanding agency brief
As a client, if you knew that a better brief would lead to a better pitch, would you invest the time? Of course you would (if you could). It’s a…
As a client, if you knew that a better brief would lead to a better pitch, would you invest the time? Of course you would (if you could). It’s a…
Why have I spent my adult life believing that multitasking was a woman’s greatest strength? Along with many other women I know and admire, I believed it was a good…
Rare diseases are increasingly in the sights of clinicians and the pharmaceutical industry. As scientists uncover the molecular and genetic causes of disease, a rush of new, targeted treatments follows….
1. Attendance. While rummaging through the big rotter’s school bag the other day, I came across a certificate from her head teacher for 100% attendance for the previous term. Naturally…
An email popped into my inbox this morning that got me thinking. It was a short article highlighting the change in status of bloggers. Five years ago, bloggers were not…
When I got home from work last night, the little rotter was sat on the sofa with one leg tucked under and one leg sticking out. She then proudly announced…
With just one day to go to the Olympics and 34 days to go to the Paralympics, London is gearing up for the additional 800,000 people that will be visiting…
I love the way kids just say what they think. Example 1:The rotter’s were round at their grandma’s house at the weekend. Having spent the day planting bulbs in the…
As the rain pours down and the Environment Agency issues eight new flood warnings in South West England, a region currently in drought, I face the challenge of getting the…
Note to self: must do better at parenting in 2012. In the last few weeks, there have been a series of unfortunate incidents that reflect badly on my parenting skills….
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