A masterclass in corporate communications: Pascal Soriot, CEO of AstraZeneca:
‘Now everybody is saying “you’re too slow”, while before we were “too fast”’ If you only read one thing this week, make it AstraZeneca CEO Pascal Soriot’s interview in La…
Author: Sam Bevans
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Communicating the vaccine: how do we get the story right?
What are the communications challenges around persuading the public to be vaccinated against COVID-19? This week, our friends at Tortoise Media held its first morning ThinkIn of 2021, exploring this…
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Experts call for greater patient involvement, collaboration and investment in UK healthcare
Experts call for greater patient involvement, collaboration and investment in UK healthcare What can’t we afford to treat anymore? That’s the question we asked the experts during our latest webinar,…
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‘What can’t we afford to treat anymore?’
“The pharma industry in this country… could be an engine to modernise, improve and grow the economy, and we’ll all benefit from that” – Sir David Nicholson On Monday evening,…
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When the dust settles on COVID-19, collaboration will be the mantra in global health
My colleague Chris Hall has written extensively on the need for collaboration in healthcare over the past couple of years. Since I began working at Aurora towards the end of…
