Latest posts

  1. Measurement in communications
  2. Neil Crump

    What is Neil Up To?

    If you follow Aurora co-owner Neil Crump on social media, you’ll have noticed that as well as the world of healthcare communications, he’s also been talking about BOB.health and the…

  3. Search data

    Does search engine data really tell us anything?

    Imagine you’re about to take the first step in your award-winning healthcare communications campaign. It’s a cancer campaign. Your shrewd communications acumen tells you to first gather insights – such…

  4. Stories
  5. PMEA award entry
  6. Madrid
  7. collaboration, not manipulation

    Collaboration, not manipulation

    I left this year’s Patient Summit Europe feeling excited: there has been a critical shift amongst industry from words into all-important action. Rather than pharma talking about how patient-centric they…

  8. PMEA award entry

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