Category: Digital insights and campaigns

  1. Measurement in communications
  2. Search data

    Does search engine data really tell us anything?

    Imagine you’re about to take the first step in your award-winning healthcare communications campaign. It’s a cancer campaign. Your shrewd communications acumen tells you to first gather insights – such…

  3. Am I creative enough?

    Am I creative enough?

    I’ve just spent the past year being inspired by a tiny human. My eyes have been opened to new ways of problem-solving whilst watching my son creatively explore his new…

  4. Unbound 2018

    When it comes to innovation, context is king

    Innovation should inspire teams, evolve systems and help us take giant leaps forward in the way we live our lives. Innovation is supposed to be useful, seamlessly integrate into our…

  5. Fixing Old Problems With New Ideas

    I’ve just returned from Wired Health 2018 – an exploration of disruption through technology discovery in healthcare, this year taking place in the heart of the Knowledge Quarter in London,…

  6. Has digital become a headache?

    Has digital become a headache? If you type digital into LinkedIn, you find thousands of different job titles each with the word digital in them. It tells you that more…

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