Long Term Ambition in the NHS Long Term Plan
In January 2019, NHS England published the NHS Long Term Plan, promising to right the past wrongs of structural change, and place more emphasis on joined up, preventive care. With…
Category: Scientific engagement and medical education
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Fan the flames: the vital importance of sharing
I’ve been obsessed with the concept of sharing proven good practice and experience in the NHS for more than four years. This was originally sparked at a Healthcare Communications Association…
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“Be a good listener. Your ears will never get you in trouble.” (Frank Tyger)
This month, Aurora announces a unique collaboration with PIPHealth – a patient research company that give patients a voice in healthcare. The alliance gives Aurora exclusive access to consult PIPHealth’s…
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The Future of People Powered Health: “Think big, start small, move fast”
Last week a couple of us went along to Nesta’s event, The Future of People Powered Health, to hear about the latest projects that are helping to redefine the power…
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Building alliances: the importance of cross industry collaboration
Recently, we have talked a lot about collaboration and its importance in healthcare, for example in my last blog. This was reinforced last week by the King’s Fund, who held…
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Alone we can do so little; together we can do so much
“Caught between the critics who say NICE is being ‘ridiculous’ for not listening to the experts, and those that say we are being overly influenced by those with a vested interest…”…
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Why do some doctors excel in their studies but fail in practice?
Aurora’s Account Executive Kirsty Somerscales found out that the answer lies in poor communication There is a growing amount of evidence which shows how patient outcomes can be affected by…
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How can pharmaceutical industry sponsored medical education be truly ethical?
From time to time, pharmaceutical sponsored medical education has been negatively portrayed and ethical standards have been breached in one-off well publicised cases. As such, questions get raised time and…
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Orphan diseases: leading the way
‘Orphan diseases are leading the way’: The title of the final slide of the presentation I will be giving at the World Orphan Drug Congress Europe (WODC) in Brussels tomorrow….
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Medical education – the Aurora way
Medical education is changing. The days of focusing on using data to convince healthcare professionals (HCPs) to prescribe a drug are long gone. We instead face a world of partnership…
