A masterclass in corporate communications: Pascal Soriot, CEO of AstraZeneca:
‘Now everybody is saying “you’re too slow”, while before we were “too fast”’ If you only read one thing this week, make it AstraZeneca CEO Pascal Soriot’s interview in La…
Category: Narrative development and storytelling
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Aurora set to make a difference for the Association of Medical Research Charities (AMRC) through pro bono communications support
Aurora is providing pro bono communications support to the Association of Medical Research Charities (AMRC), a membership organisation of the leading medical research charities in the UK, following a pitch…
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‘What can’t we afford to treat anymore?’
“The pharma industry in this country… could be an engine to modernise, improve and grow the economy, and we’ll all benefit from that” – Sir David Nicholson On Monday evening,…
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Communicating in the time of coronavirus
‘Things will never be the same again’ The threat of coronavirus might have been around since the end of last year when the Wuhan outbreak made international news, but the…
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See Diabetes Differently this Diabetes Week
Alongside thousands of others, I recently completed the Diabetes UK Swim22 challenge, which involved swimming the equivalent of the English Channel (22 miles) between 22 March and 22 May. I…
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Collaborate, Share, Adopt, Improve: The NHS Long Term Plan
The consensus from the speakers at last week’s Westminster Forum was that the Long Term Plan (LTP), as a plan, is good. It is solid, it is forward thinking, and…
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Say and do it well, each and every time: rare disease communications and conduct to be #ProudOfPharma
Whether you’re a newbie or seasoned rare disease stalwart, we must never forget the unique close-knit nature of every rare disease community. It’s important to understand the concerns that people…
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Pharma Redemption – time to get proactive and be #ProudOfPharma
Neil reflects on what pharmaceutical companies can do to gain ‘big brand redemption’ and why these organisations, whose purpose is to enhance people’s health, need to be proactive, and communicate…
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Don’t be a fool on April Fools’
In 1957, the BBC reported on harvesting spaghetti from a ‘spaghetti tree’ and the harvest formed the story of a three-minute broadcast on BBC’s current affairs programme Panorama narrated by Richard…
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Aurora interviews…
Jo Willey, former health editor of the Daily Express and media consultant talks to us about what she believes are important media considerations for the year ahead… Developing content for…
