Collaborate, Share, Adopt, Improve: The NHS Long Term Plan
The consensus from the speakers at last week’s Westminster Forum was that the Long Term Plan (LTP), as a plan, is good. It is solid, it is forward thinking, and…
Category: Narrative development and storytelling
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Say and do it well, each and every time: rare disease communications and conduct to be #ProudOfPharma
Whether you’re a newbie or seasoned rare disease stalwart, we must never forget the unique close-knit nature of every rare disease community. It’s important to understand the concerns that people…
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Pharma Redemption – time to get proactive and be #ProudOfPharma
Neil reflects on what pharmaceutical companies can do to gain ‘big brand redemption’ and why these organisations, whose purpose is to enhance people’s health, need to be proactive, and communicate…
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Don’t be a fool on April Fools’
In 1957, the BBC reported on harvesting spaghetti from a ‘spaghetti tree’ and the harvest formed the story of a three-minute broadcast on BBC’s current affairs programme Panorama narrated by Richard…
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Aurora interviews…
Jo Willey, former health editor of the Daily Express and media consultant talks to us about what she believes are important media considerations for the year ahead… Developing content for…
