Inthemiddleism, is that even a word?  No, but let me explain a bit about what it means to us

by Chris Bath . September 2021

Here it is – Aurora’s refreshed brand. We’ve been working on this since February, and we’re thrilled to finally share it with everyone. But in truth, this is more than a refresh. It’s more of a reminder.

As one of the longest running indy healthcare communications agencies, Aurora has become known for great work. But we wanted to be known for being one of the best, and to do that we made ourselves a promise – to be ‘bold, brave and brilliant’. In everything. From bringing in the best talent, to only partnering with clients who want to make a difference.

That’s our identity, it’s in our DNA. And now, it’s in our brand. It’s in our nature to do work that makes a real difference, work that helps clients to innovate, work that doesn’t sit “in the middle”.

We deal with matters that profoundly affect people’s lives, so we can’t be shy when we design communications programmes that reach, inspire and activate communities, patients, families, doctors, nurses. Anyone affected by anything in health. We want to improve lives and prove it through communications, and to do that we can’t break our promise to be ‘bold, brave and brilliant’.

What does that promise mean for clients and for people who want to join us?

Well, if you’ve ever thought about giving us a call, now’s the time to do it. We’ve got a fantastic team from account coordinator right the way up to our leadership group. If you want to improve lives and prove it, let’s get to work.

PS, I couldn’t close this without saying thank you to those that have made this rebrand happen. Neil Simpson, Finer Vision, Julia Burns, Helen Hay and Sam Bevans – incredibly talented individuals who came together to make this possible.