Re_framing the future

by Chris Bath . March 2022

Our blog has been quiet of late, but that’s been deliberate. Mainly because we’ve had a great start to the year and our team has been busy delivering for our clients, but also because we’ve been working on practising what we preach. Connecting what we do with why we do it – and for us all it’s to help people access healthcare, access innovation and improve lives.

To help us better understand how we do that, we’re launching “Aurora: re_frame the future”. A thought leadership platform where we will explore the biggest challenges, trends and directions of travel in healthcare amongst some of the brightest individuals in the industry. From global NGO leaders to health think tanks, KOLs, patient groups and patients themselves, we are seeking to connect with those that are shaping the future of our industry, those who are having a profound impact upon it, so that we can draw evidenced insights around where are industry is moving towards, and moreover… why it is moving there.

Our first interview is with Raquel Peck, patient advocacy specialist, chair of the International Experience Exchange of Patient Organisations, consultant with World Health Organization and ex-CEO of the World Hepatitis Alliance. We will explore some of the latest trends in collaboration between pharma and patient groups, priorities in achieving the 2030 Sustainable Development Goals (SDGs), how 2022 is shaping up to be a pivotal year in driving health policy change towards a more humanised healthcare ecosystem. Sound good? We hope so, and can’t wait for you to join us. Keep an eye on our social channels for details shortly. Our team will be sharing many more of these insights-based interviews over the next few months.

Launching Aurora Social Impact

So, less about the future for a second, what about today?

An organisation’s commitment to social purpose matters more than ever to its customers, employees, and communities. In keeping with the principles of the 2030 SDGs, we want to do everything we can to ensure that no-one is left behind when it comes to accessing healthcare. Globally, regionally and nationally, we can all play a role through the work that we do to address social inequity in healthcare. We have eight years left to achieve the sustainable development goals, so the hard work starts today, and our clients can have a direct impact on us reaching them in time.

Specifically, we as communicators can also advocate and enhance collaboration efforts between patient organisations, pharma, and academic institutions. We can move beyond simple disease awareness messages to design campaigns that engage harder to reach communities and address societal inequalities in accessing healthcare and treatments. COVID has shone a stark light on how much there is still left to achieve in addressing universal health coverage: the conversation has changed.

To help our clients do just that, we have launched Aurora Social Impact. A practice where we combine our expertise in measurement and campaigns, with our heritage in storytelling, to help pharma, biotech and NGOs create social impact and address social inequity in healthcare. We’re doing this with two major clients in diabetes and oncology and we will now be expanding the offer as a dedicated business practice.

Get in touch

There’s no doubt that right across the healthcare industry, 2022 is shaping up to be a pivotal year, with renewed focus on the SDGs, in particular. The right to health is a fundamental human right and we’re excited to be looking at more opportunities to work with clients in helping make sure this right is realised.

If you want to hear more then get in touch. Let’s get to work.