Aurora names Chris Bath as new managing director to spearhead agency’s evolution

by Sarah Nixon . January 2021

Below is very exciting news to start our year. Please see the communication which has been distributed today.

LONDON, 11 January 2021. Chris Bath has been promoted to managing director at strategic communications consultancy, Aurora, to lead the team as it adapts to today’s healthcare communications challenges.

Chris says: “As an independent agency, we evolve fast in times of change and so enable our clients to innovate and pivot quickly too. That ability has never been more important than now.”

Claire Eldridge, CEO, comments, “Chris is the ideal person to lead this charge, both from a cultural and capability perspective. He provides excellent counsel, champions evaluation, and lives our company values every day. In doing so, he enables our healthcare clients to communicate effectively and so achieve better patient outcomes – which is what Aurora is all about.”

Chris joined Aurora in 2015 and achieved rapid promotion to the agency’s Management Team. As well as providing senior counsel to clients and agency teams, he led the development of the agency’s digital insights capability and recently launched its measurement practice, Acumen, which helps clients prove the impact of their communications.

Chris adds: “The pandemic has fundamentally changed how patients need to be engaged with, but I also believe it has altered what they want communicating to them, as people become more interested than ever in the science behind treatments. I’m excited to spearhead the way forward for our clients, as they make bold, brave decisions to adapt their communications and engagement with patients and healthcare professionals.”

About Aurora

Aurora was founded in 2005 by Claire Eldridge and Neil Crump. Fifteen years on, it remains fiercely independent. An example of this in action is the recent launch of sister consultancy Atlas, which supports clients to connect with patients and advance products and services through strategy, co-design and organisational change services.

Aurora has helped over 100 ambitious organisations solve complex problems, navigate the world’s fast-changing health landscape, and reach and build trust with the audiences that matter. Despite the pandemic, it has continued to hire and promote to build its team of 28 communications experts.

Aurora is the sole UK agency and European hub for GLOBALHealthPR, the largest independent health and science communications agency partnership worldwide.

Find out more…

Notes to editors
Please get in touch with any questions, to set up an interview or for visuals to accompany this release.
Sarah Nixon, Director of Operations,, +44 (0) 7809 127 499