About Aurora.
Where Ability Meets Agility.
Aurora delivers impact for clients through our unique blend of strategy-first thinking and creative innovation.
All of our communication work is grounded in science, human insight and optimised by data to resonate with the relevant target markets.
Our approach connects our service offerings together to ensure that deep insights, brilliant creativity and intelligent metrics are part of every program.
With Aurora’s ability + agility, audiences are engaged and objectives are exceeded.
Underpinned, always, by excellence in client services.
Impact is guaranteed.
The data.
Services Information.
Medical Communications
Communications
We find that sweet spot in the storytelling where you and your audience align. We work with clients to find their ‘why’, their purpose, and bring it to life through creative campaigns that act on audience insights.
It all begins with internal stakeholder alignment and co-creation of a vision for communications that translates to stories that make you laugh (or cry.) Stories that make you think, step out of your comfort zone, and inspire change.
Our focus areas:
- Data and regulatory milestones
- Disease awareness campaigns
- Corporate counsel and executive visibility
- Multichannel strategy and implementation
- Measurement strategy and frameworks
- Media relations
Contact Chris Bath, Managing Director chris.bath@auroracomms.com
Social Impact
An organization’s commitment to social purpose matters more than ever to people, patients and communities.
Yet, there are still significant socio-economic issues, which exist nationally, regionally and globally, and need to be addressed if we are to achieve the 2030 Sustainable Development Goal of universal health coverage. We believe that access to healthcare is a fundamental human right. Our work with Pharma, NGOs, advocacy partners and charities supports overcoming these issues to ensure that no-one is left behind in accessing health.
Our focus areas:
- Campaign planning
- Creative strategy and direction
- Channel strategy
Contact Seb Stokes, Director, Creative and Innovation seb.stokes@auroracomms.com
Patient Engagement
Patient engagement for us means partnership. We have a long heritage of working with patient communities, in rare and chronic diseases and oncology.
Together, we co-create impactful programmes – grounded in behavioural science – that address shared goals, underpinned by our PARTNER principles.
Our team has deep experience co-creating with patients and undergoes accredited industry training from the Patient-Focused Medicines Development.
We have built lasting relationships with patient advocacy groups at a UK, European and Global level.
Our focus areas:
- Behaviour-led health activation via our All for Activation approach
- Participant-focused clinical trial recruitment
- Patient advocacy strategy and partnerships
Contact Stephen O’Farrell, Director and Head of Patient Engagement stephen.ofarrell@auroracomms.com
We will work with you to develop impactful, evidence-driven strategies that deliver value for your organisation. Our Acumen process helps us get straight to the heart of the challenge, cutting through the noise to reach your audiences.
We harness the power of storytelling to deliver relevant content that educates healthcare practitioners and influences clinical practice to accelerate adoption of scientific advancements for the benefit of patients.
We have delivered strategic brand plans, informed by advisory board insights, scientific research, market research, and data analysis to deliver solutions throughout the communications spectrum from pre-to post-launch.
Our focus areas:
- Scientific and brand strategy and insight generation – KOL mapping, landscape assessment, scientific platforms, messaging
- Key expert/influencer engagement – Advisory boards, P2P engagement, steering committee engagement
- Medical communications – Disease awareness, MSL and training decks, medical websites, infographics
- Meetings and event management – Symposia, standalone meetings, Speaker training
Contact Chris Hall, Director, Strategy chris.hall@auroracomms.com
We find that sweet spot in the storytelling where you and your audience align. We work with clients to find their ‘why’, their purpose, and bring it to life through creative campaigns that act on audience insights.
It all begins with internal stakeholder alignment and co-creation of a vision for communications that translates to stories that make you laugh (or cry.) Stories that make you think, step out of your comfort zone, and inspire change.
Our focus areas:
- Data and regulatory milestones
- Disease awareness campaigns
- Corporate counsel and executive visibility
- Multichannel strategy and implementation
- Measurement strategy and frameworks
- Media relations
Contact Chris Bath, Managing Director chris.bath@auroracomms.com
An organization’s commitment to social purpose matters more than ever to people, patients and communities.
Yet, there are still significant socio-economic issues, which exist nationally, regionally and globally, and need to be addressed if we are to achieve the 2030 Sustainable Development Goal of universal health coverage. We believe that access to healthcare is a fundamental human right. Our work with Pharma, NGOs, advocacy partners and charities supports overcoming these issues to ensure that no-one is left behind in accessing health.
Our focus areas:
- Campaign planning
- Creative strategy and direction
- Channel strategy
Contact Seb Stokes, Director, Creative and Innovation seb.stokes@auroracomms.com
Patient engagement for us means partnership. We have a long heritage of working with patient communities, in rare and chronic diseases and oncology.
Together, we co-create impactful programmes – grounded in behavioural science – that address shared goals, underpinned by our PARTNER principles.
Our team has deep experience co-creating with patients and undergoes accredited industry training from the Patient-Focused Medicines Development.
We have built lasting relationships with patient advocacy groups at a UK, European and Global level.
Our focus areas:
- Behaviour-led health activation via our All for Activation approach
- Participant-focused clinical trial recruitment
- Patient advocacy strategy and partnerships
Contact Stephen O’Farrell, Director and Head of Patient Engagement stephen.ofarrell@auroracomms.com
Our Acumen™ process.
Problem definition
Insight-led Strategy
Creative development
Audience activation.
Impact and effectiveness
Our Leadership Team
Balfour
Joe Balfour
Being a true partner to our clients means being able to deeply understand their goals and challenges. In doing so, we can build bespoke teams which deliver true value and impact, going beyond surface level success, and drive real change. Ultimately, I want our clients to feel heard, challenged and supported through every engagement with us.
Murray
Claire Murray
We have long-standing relationships with our clients and love working as partners to find solutions to challenges. Undertaking impactful initiatives with clients requires trust and that’s something we look to earn through excellence in program delivery. Our team really cares about the work we deliver, and we strive to make a difference.
Stokes
Sebastian Stokes
We’re courageously pushing new creative and innovation frontiers. Building in-house design and art-working capability has given us complete control over the types of bold, stand-out client work we can deliver. When it comes to innovation, we push clients to explore the right channels with the right content types to achieve objectives and engage audiences. We apply our creative and innovation lens across all of our work from Multichannel Campaigns to Clinical Trial Recruitment and beyond.
Hall
Chris Hall
As systems and medicines increase in complexity, we must collaborate more than ever to understand the landscape and ensure patients gain access to innovations. Insight-driven strategy is vital to guarantee clinical and non-clinical communities make the best evidence-based decisions. I believe our work should be designed with and evaluated by the communities throughout the system, allowing us to evolve programs as evidence and experience for a medicine builds. This is how sustainable change occurs.
Bath
Chris Bath
Healthcare communications have evolved and so has the way we access information. You don’t need a digital strategy today. You need a strategy supported by digital and all the data it generates. With the right insights, from digital, to patients and HCPs, you can connect with the people you want to engage with and deliver lasting impact. And that matters to me. To design impactful, integrated, programs that make a measurable difference to patients.
Eldridge
Claire Eldridge
I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for almost 20 years, I have seen the positive difference that good communications can bring to people’s lives. Today, we need to be thinking about meaningful messages beyond the therapy area, product or medicine we are working on, to what the company believes in, how it conducts itself, and how it is helping people make better health decisions. This will enhance the reputation of the whole health industry and have the greatest impact on people’s lives.
O’Farrell
Stephen O’Farrell
Patient engagement is now well established as a key discipline in medicines development but differences in practice are common and a consistent, systematic approach is yet to be realised. At Aurora, we have established our patient engagement knowledge centre based on industry best practice so that patients are seen as partners in all aspects of healthcare. With a strong heritage working with advocacy organisations, we provide a complete patient engagement solution, focused on four key areas: behaviour-led education & activation, clinical trial development & recruitment, advocacy and organisational function development.
Nixon
Sarah Nixon
As the longest-serving member of the Aurora team, I am delighted to also be the person that keeps an eye on our core values, culture, and philosophy: happy team + happy clients = great work. I am responsible for building and growing the team, in scale and expertise and for sustaining a healthy working environment where people can thrive. If you would like to chat about joining Aurora, please get in touch, I would love to hear from you.
Marton
Suzie Marton
In a modern, resilient organisation, finance is not a back office function anymore. We are business partners, helping Aurora every step of the way to make good decisions that strengthen our business position. My role is to ensure Aurora’s long term financial health and growth, and my goal is to achieve this while having a bit of fun on the way.
Our Awards.
PR Week
top 20 healthcare agency
Communiqué
2023 finalist – Consultancy of the Year
Communiqué
2023 finalist – Charitable campaign of the year – Movember
Communiqué
2023 finalist – Excellence in Educational Meetings / Stand-Alone Events
PMEA
Excellence in Engagement Through Digital Channels – Roche SMA My Way
Communiqué
Healthcare Communications Leader for our CEO Claire Eldridge
Business Culture Awards
Building a Culture of Innovation For our dedication to developing our own culture, in partnership with Corporate Punk
Pharma Times
Communications Team of the Year
Communiqué
Communications Consultancy of the Year
PMEA
Excellence in Building Corporate Reputation and Trust for Making Gender Diversity Matter for MSD
PM Society
Corporate Communications Gold for our virtual reality patient campaign for Takeda
Communiqué
Collaborations and Partnerships for Travel with IBD campaign for Takeda
If you’re looking for a fresh challenge at one of the fastest growing, most dynamic and diverse networks around, we’d love to have you. Unparalleled career progression, excellent training and flexible working are just some of the reasons to join us.
Contact Sarah Nixon at sarah.nixon@auroracomms.com
