Meet the team.

I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for almost 20 years, I have seen the positive difference that good communications can bring to people’s lives. Today, we need to be thinking about communicating meaningful messages beyond the therapy area, product or medicine we are working on, to what the company believes in, how it conducts itself, and how it is helping people make better health decisions. This will enhance the reputation of the health industry and have the greatest impact on people’s lives.

I love to see innovations reach their potential, to improve the lives of the maximum number of people. Healthcare marketing and communications are in my blood, and I've been privileged to support the success of brands that transform lives. That is why I founded Aurora, along with Claire, back in 2005 to make this difference. 
As a company in the independent GHMC network, we continually get to enhance our offering to the market's needs. If you have an innovation that isn't reaching its potential, call me – we'll help you work out how to and then nail it.

Healthcare communications
has evolved and so has the way we access information. You don’t need a digital
strategy today. You need a strategy supported by digital and all the data it
generates. With the right insights, from digital, to patients and HCPs, you can
connect with the people you want to engage with and deliver lasting impact. And
that matters to me. To design impactful, integrated, programmes that make a
measurable difference to patients.

As systems and medicines increase in complexity, we must collaborate more than ever to understand the landscape and ensure patients gain access to innovations. Insight-driven strategy is vital to guarantee clinical and non-clinical communities make the best evidence-based decisions. I believe our work should be designed with and evaluated by the communities throughout the system, allowing us to evolve programmes as evidence and experience for a medicine builds. This is how sustainable change occurs.

We’re courageously pushing new creative and innovation frontiers. Building in-house design and art-working capability has given us complete control over the types of bold, stand-out client work we can deliver. When it comes to innovation, we push clients to explore the right channels with the right content types to achieve objectives and engage audiences. We apply our creative and innovation lens across all of our work from Multichannel Campaigns to Clinical Trial Recruitment and beyond.

We have long-standing relationships with our clients and love working as partners to find solutions to challenges. Undertaking impactful initiatives with clients requires trust and that’s something we look to earn through excellence in programme delivery. Our team really cares about the work we deliver, and we strive to make a difference.

Patient engagement is now well established as a key discipline in medicines development but differences in practice are common and a consistent, systematic approach is yet to be realised. At Aurora, we have established our patient engagement knowledge centre based on industry best practice so that patients are seen as partners in all aspects of healthcare. With a strong heritage working with advocacy organisations, we provide a complete patient engagement solution, focused on four key areas: clinical trial development &amp; recruitment, advocacy, co-creation and organisational readiness.

As the number of channels and formats that we use to share information continues to expand, there is a fundamental truth that remains constant and that is the power of storytelling. Whether it is the most technical piece of data or a disease awareness campaign, scientific storytelling has the power to engage, energize and activate audiences. At Aurora we are passionate about scientific storytelling and how it can help us convey complex clinical data to diverse audiences.

As the longest serving member of the Aurora team, I am delighted to also be the person that keeps an eye on our core values, culture and philosophy: happy team + happy clients = great work. I am responsible for building and growing the team, both in size and expertise, and creating and sustaining a healthy working environment where our people thrive. If you would like to chat to me about joining us, please do get in touch, I would love to hear from you.

Patient
engagement.

Brand and
corporate
communications.

Medical
communications.

Social
impact.

Advocacy.

Biotech.

Patient
engagement.

Brand and
corporate
communications.

Medical
communications.

Social
impact.

Advocacy.

Biotech.

Meet the team.

When scientists meet PhDs meet journalists meet patient group managers...This award-winning team is here to help you improve lives and prove it.

Stay up to date with our newsletter.

Connect.

Ready to improve lives and prove it? Let’s get started.

Patient engagement.

Brand and corporatecommunications.

Medicalcommunications.

Social impact.

Advocacy.

Biotech.

Patient engagement.

Brand and corporatecommunications.

Medicalcommunications.

Social impact.

Advocacy.

Biotech.

Meet the team.

When scientists meet PhDs meet journalists meet patient group managers...This award-winning team is here to help you improve lives and prove it.

Stay up to date with our newsletter.

Connect.

Ready to improve lives and prove it? Let’s get started.

Patient
engagement.

Brand and
corporate
communications.

Medical
communications.

Social
impact.

Patient
engagement.

Brand and
corporate
communications.

Medical
communications.

Social
impact.