Imagine you’re about to take the first step in your award-winning healthcare communications campaign. It’s a cancer campaign. Your shrewd communications acumen tells you to first gather insights – such…
The final chapter of our report into improving collaboration in healthcare is out now and ready for you to download here. Over the past year, we have written extensively on…
“Stories are the most powerful form of human communication.” – Peg C. Neuhauser How our short stories helped both a large and small patient population to understand more about…
We’re thrilled to announce the latest addition to our awards cabinet. Last week’s highly regarded Pharmaceutical Market Excellence Awards (PMEAs) featured incredible examples of the impact we can make to…
Having just come back from one of our regular global communications network catch-ups, we wanted to lift the lid on how we build relationships that really work across borders and…
I left this year’s Patient Summit Europe feeling excited: there has been a critical shift amongst industry from words into all-important action. Rather than pharma talking about how patient-centric they…
Aurora is pleased to announce that our team is a finalist in two categories at the 2019 Pharmaceutical Market Excellence Awards (PMEAs). The industry’s highly-regarded PMEAs recognise the achievements of…
I’ve just spent the past year being inspired by a tiny human. My eyes have been opened to new ways of problem-solving whilst watching my son creatively explore his new…
As a client, if you knew that a better brief would lead to a better pitch, would you invest the time? Of course you would (if you could). It’s a…
Alongside thousands of others, I recently completed the Diabetes UK Swim22 challenge, which involved swimming the equivalent of the English Channel (22 miles) between 22 March and 22 May. I…
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