Archive: 2019

  1. Search data

    Does search engine data really tell us anything?

    Imagine you’re about to take the first step in your award-winning healthcare communications campaign. It’s a cancer campaign. Your shrewd communications acumen tells you to first gather insights – such…

  2. Stories
  3. PMEA award entry
  4. Madrid
  5. collaboration, not manipulation

    Collaboration, not manipulation

    I left this year’s Patient Summit Europe feeling excited: there has been a critical shift amongst industry from words into all-important action. Rather than pharma talking about how patient-centric they…

  6. PMEA award entry
  7. Am I creative enough?

    Am I creative enough?

    I’ve just spent the past year being inspired by a tiny human. My eyes have been opened to new ways of problem-solving whilst watching my son creatively explore his new…

  8. Diabetes week 2019

    See Diabetes Differently this Diabetes Week

    Alongside thousands of others, I recently completed the Diabetes UK Swim22 challenge, which involved swimming the equivalent of the English Channel (22 miles) between 22 March and 22 May.  I…

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